ADVERTISER BRAND CAMPAIGNS
M&M’S “Fire Their Famous Spokescandies” Media Stunt
Where Are They Now?
Find Out the New Celeb Taking the Gig
Booted
EXCLUSIVE
M&M'S Puts Spokescandies on Pause
Finding His Inner Chocolate
No longer a spokescandy, Orange is leaving his anxiety behind and on a path to self discovery. He now knows that calm comes from within and is recording guided meditations to share with everyone on Spotify.
Stepping Up Her Game
She's taking this career change in stride and creating the most in-demand and stylish sneakers yet, collaborating with sneaker influencer and designer Jazerai Allen-Lord.
Hitting Her High Notes
To get back in the rhythm, Purple is pursuing her passion for singing and taking voice lessons from viral vocal coach Cheryl Porter to launch her music career.
Oscar Mayer “Sexiest Bacon Alive” Native Ads in PEOPLE’s Sexiest Man Alive Issue and Social Posts
Hardwood Hunks
Sexiest Bacon Alive
“Always keep them hungry for more”
Smoking Hot from Top to Bottom
The Sexy Slice Issue
Sizzling Secrets Behind the Tantalizing Taste
“It takes 12 hours to get this smoking hot”
Every day I come out swinging to deliver the most tempting and delicious bacon out there. I take a hard approach to the job, smoking the finest cuts of meat with real hardwood for 12 hours so my bacon’s not only a feast for the eyes, but also the senses.
No Short Cuts
To get mouth-watering flavor like this takes hard work, so I take rest and recovery days real serious. I dedicate 12 full hours to real hardwood smoke, not articicial smoke like the other guys. Sure it takes heavy lifting but I tend to hold myself to the highest standards.
Hot Attraction
When it comes to taste, I’m not just laying here getting cozy. I’m turning up real hardwood heat for 12 warm, toasty hours. It might look like I’m chilling but I’m actually cooking up premium bacon flavor that’s pure fire.
The Last Sexy Slice
Oscar M. Bacon
With a crisp look and sexy, smoky scent he’s the most desired bacon on the market. Here’s how he’s taking over the world of bacon one slice at a time.
Any Way You Slice It
“Real smoke is sexy. Nothing’s more out of the world than the temptiong taste of sizzling, smoky bacon.”
Slice of the Action
“To be the best takes hardwood and determination. Never settle for anything but the highest quality, expecially when it comes to bacon.”
Little Slice of Heaven
“All this hard work deserves a break—by doing nothing but enjoying 12 full hours of real hardwood smoke.”
Kraft Velveeta Native Ads Aligning with PEOPLE’s “Beautiful” Franchise
PEOPLE
Fabulous is on the Menu
The Beauty of La Dolce Velveeta
A Lifestyle of Pleasure
“Feeling Like a Million Bucks is Free”
Andi G.
Serving customers an extra scoop or sass. Andi’s life motto is "NO FORKS GIVEN.”
A True Original
Sometimes unnecessary is necessary
Erik L.
When it comes to embracing unique style, he says, “Don’t let anyone tell you what’s in. Dive face first into what you love.”
BRANDED & SPONSORED CONTENT
Hallmark Print Page, Shoppable Article and Video with Bachelor Nation’s Catherine Lowe —
Us Weekly, Star, Life & Style (Click to link to article)
Kelley Blue Book Branded Digital Articles — Us Weekly (Click to link to article)
WEtv Branded Content: Print Pages & Digital Article – Us Weekly, Star
WE HEART WE TV
WE tv’s Thursday night lineup keeps it REAL with all-new specials and series that catch up on the lives of your fav stars and social media mavens.
NEW Original Series!
Keke Wyatt’s World
Get an up-close and personal look inside how the larger-than-life R&B singer balances the demands of a successful career with family, friendships and being supermom to 11 children (yes, 11!). Unlike her music, her personal life doesn’t always hit a high note as she struggles to keep it all on track.
5-part Baby SPECIAL!
Premieres November 30
Brat Loves Judy
Just when you thought you’ve seen it all, Brat and Judy take you along on their most intimate journey yet—bringing home baby! In series three, watch self-shot footage and OTF interviews as the new parents film a ‘video diary’ for their son. From breast pump mishaps to missed sleep, it’s a whole new side of the couple you won’t see on social media.
NEW Original Series!
Toya & Reginae
Don’t miss the drama as Atlanta’s most dynamic mother daughter duo reveal what’s behind those viral videos and social media smiles. Go deep into Toya and Reginae’s relationship and follow their ups and downs as they navigate love lives, demanding careers and a seemingly dysfunctional, but loving family.
Get the full schedule on wetv.com or stream next day on ALLBLK.
THESE QUEENS HAVE EARNED THEIR CROWNS
Lessons in love, loss (and hangovers!) from fierce women who’ve lived it all
Malaysia Pargo, Tameka Foster, Gocha Hawkins, Princess Banton-Lofters and Crystal Smith are breaking free from social norms, conquering personal challenges and supporting each other to form an unbreakable sisterhood in WE tv’s new unscripted series, Bold & Bougie.
You know them as bold career women or gutsy TV personalities, but it hasn’t always been glitz and glamour for these leading ladies. From single parenthood to painful breakups, even prison time, they knew a few things about overcoming hardships. They’ve been cheerleaders for others their entire lives and now it’s time they lived their best lives on their own terms.
Bold & Bougie follows the women’s highs and lows on their exhilarating journey to self-discovery in the city of Atlanta, or as the ladies call it, “the new Black Hollywood.” Here they celebrate milestones together with high fives and hookahs, but also deal with personal drama and unique challenges. Through laughter, tears and some serious soul searching, the women learn to lean on each other and empower one another to live life to the fullest—well into adulthood.
By changing their narrative and how they have previously been perceived by those around them, they prove this ain’t the 1950s, women can have it all—unapologetically and without compromise.
Overall, Bold & Bougie is a celebration of life, friendship, and the power of self-discovery.
Premieres Thursday February 15, at 9/8c on WE tv. Stream on ALLBLK.
NBC Found Custom Content — Us Weekly & Star
SHOCKING SECRETS
SURPRISING PLOT TWISTS
NON-STOP SUSPENSE
Shanola Hampton takes charge in NBC’s new must-watch drama: FOUND
Get ready for one of the most anticipated new series of the season!
Shanola Hampton, known for her work on Shameless, stars as Gabi Mosely, a fearless operative who makes it her personal mission to find missing people. She’ll do whatever it takes to solve cases, even if it means facing her own former kidnapper head-on.
“Found is the procedural you didn’t know you needed,” Shanola said while filming the pilot. The show addresses a real-life social issue—because missing person cases involving people of color often go ignored and unreported. “This is not like anything you’ve seen on TV before,” Shanola said.
The first episode is a wild and emotional ride! “I have been so excited for everyone just to get to the end,” Shanola said. “That’s what really attracted me to Found.”
Captions:
“Every episode, there is a surprise you don’t see coming.”
Shanola Hampton plays Gabi Mosely, an intriguing character who escaped her own kidnapper as a child.
Co-star Mark-Paul Gosselaar’s character helps Gabi solve cases from the perspective of a kidnapper.
a360media Branded Digital Content and Social Posts (Click to link to article)
QUARTERLY CLIENT EMAILS
NEW@ a360media
The Future Looks Fabulous!
I’m thrilled to introduce the a360media Entertainment & Lifestyle Group and our one-team initiative focused on selling all brands, all products, all channels! Since joining as EVP & Chief Revenue Officer, the company has also welcomed Chief Content Editor, Amanda Dameron, and SVP Marketing, Susan Parkes.
We’re investing in our brands and re-energizing a360media across our portfolio. At Us Weekly we’re refreshing the iconic brand with content that reflects the true cultural conversation—one that is diverse, nuanced, and above all, positive and celebratory. Click on the cover here to see how the magazine is transforming.
EVP & Chief Digital Officer, Andy Wilson, is quickly transforming our consumer digital experience along with our ad product toolkit. Users can now experience 20% faster page loads as well as a more streamlined content experience. This means even greater results for our partners.
First For Women and Women’s World continue to dominate at retail as the two best-selling weeklies on newsstand. in fact, a360media sells 155,000 copies of its magazines at newsstand every single day!
We’re also committed to serving the latest culture and relevant content to millions dedicated readers with DREW, InTouch and Star magazines along with 500 premium special interest publications that we create annually.
Look for a newsletter from me every quarter with exciting updates on what’s new at a360media. Here’s to great things ahead!
Cheers!
Carey Witmer
EVP Chief Revenue Officer
cwitmer@a360media.com NEW @ a360media
We’re On a Roll!
As summer winds down, the momentum at the a360media Entertainment & Lifestyle Group remains hot as we continue to see huge strides in growth and innovation thanks to the continued investment we’re making in our brands.
This rings true with the latest MRI-Simmons study where we saw an increase of 25% in total gross audience YoY across a360media titles with the largest growth in key demos including women 18-44, Hispanic and AA readership. In fact, all our brands saw double-digit lifts compared to 2022 with Us Weekly seeing 24% growth and First For Women seeing an incredible 42% increase in audience.
When it comes to innovation, construction of the all-new Us Weekly Video Studio and Green Room is close to completion. This state-of-the-art, on-site production studio will allow us to expand our video capabilities and offer advertisers unique ways to organically integrate their brands into our content.
Us Weekly is connecting more closely than ever with Hollywood insiders and talent to expand our reporting of exclusive stories and breaking news. The latest example is a candid interview with Maria Menounos and her husband sharing first pics and video of their ‘miracle baby’ after a long health and infertility struggle. The story was picked up across multiple networks and news outlets generating massive press and PR for the Us Weekly brand.
The new issue of DREW hits newsstands next week, but we’ve got a sneak peek of the magazine here for you to see the feel-good features and fun content that has fans buzzing. We also invite you to take a look inside our other entertaining, informative and inspiring brands with the links provided in this newsletter.
Looking forward to sharing even more exciting updates in my next newsletter as a360media continues its upward trajectory.
Cheers!
Carey
STRATEGIC MARKETING MATERIALS
Meredith Entertainment Group Sales Brochure
PEOPLE Beauty & Style Category Sales Brochure
Cross-platform Campaign Recruiting PEOPLE Consumer Program Members
EXECUTIVE-LEVEL COMMUNICATION
Red Carpet Publisher Letters and Event Collateral
